Flyers have been around for a long time, and they’re not likely to disappear any time soon.
It’s because flyers hold a special niche in the field of advertizing. Flyers may not have the glamor and prestige of television or the internet, but it’s still one of the most common and accessible advertizing mediums in the world. They’re affordable, easy to make and most importantly, they are suitable for small business owners who are trying to expand their market.
So if you want to know how to use flyers to grow your business then here’s some information that will help you do it.
What Makes Flyers Different From Other Advertising Mediums?
Flyers, like business cards, have something that other forms of marketing don’t possess: A personal touch. When you hand someone a flyer, there is actual person-to-person contact, and this often makes all the difference. Unlike internet marketing or conventional ads on the TV, flyers actually forces the recipient to react to the person handing them the flyer, and this makes them more likely to take the advertizing message more seriously.
Another unique feature about flyers is that they are very cost-effective, and this particular quality makes them suitable for small and medium businesses. Flyers don’t cost much, and BellAir’s very own premium flyers are designed for small and medium business owners on a very tight budget. You can hand several thousands of flyers using by spending only a few hundred dollars, and with these assets, you’ll be able to secure a nice niche from your local market.
Furthermore, we also offer our clients the option of choosing how many flyers they would like to get. For example, they can choose between 25 to 10,000 flyers for any given order. So if you require a specific number of flyers, just give us a call and we’ll have them ready for you in a relatively short amount of time. Once they’re ready, we’ll deliver them to you, so that your company can start distributing them in your local areas.
What Are The Strategies Used in Flyer Advertising
Flyer advertising offers 3 different strategies. These include
1. Hand to Hand – This strategy is as much about exposure as it is about information and it involves handing out flyers to random people on the street, or leaving them on the windshields of their cars. It’s also worth mentioning that the hand to hand strategy is designed to open up new markets, and to allow your company to gain new customers by reaching out to as many different people as possible.
2. Business to Business – This particular strategy involves handing out flyers at strategic business locations, such as cafes, malls, shops, gyms and pretty much any venue which receives a substantial amount of people daily. This strategy is also usually accompanied by a complimentary service. For example, if your company sells health foods then your business to business flyer strategy should target gyms and organic produce markets, since you’re more likely to find your target customers in these places than in most other places.
3. Door to Door – This strategy involves going from house to house, and handing out flyers to their occupants. This method is particularly effective for businesses which rely on local markets, because it targets local homes instead of random people on the street. By handing out flyers on a door to door basis, this strategy is able to optimize the effectiveness of each flyer, but only within a given area. For example, let’s say that you’re a real estate agent who is trying to consolidate his or her hold on a particular neighborhood. The door to door strategy would be the ideal option for your flyer advertising campaign, since it is most in line with your marketing needs.
Why Get Your Flyers From Us?
BellAir’s flyers are made using the best eco-friendly methods to ensure quality products for our clients. When you hire us to create your custom flyers for you, we will do our best to create flyers that will reflect the vision and professionalism of your business.
We will also advice you on how to design a good looking flyer, so as to increase customer engagement and satisfaction.
So if you are planning to start a flyer advertising campaign for your business then give us a call and we’ll help you make your plans come true.